About Luke Morrison

Born and raised in Elk Rapids, Luke has been lucky to call Northern Michigan his home and loves nothing more than sharing its beauty with his clients. From sparkling lakeshores to hidden inland gems, this area has a way of capturing hearts, and Luke gets a thrill out of helping people find the property that fits their lifestyle and dreams.

Luke thrives on solving problems and making the real estate journey as smooth (and fun!) as possible. Whether he's guiding first-time buyers, tackling a tricky transaction, or finding creative solutions, Luke's focus is always on keeping the process rewarding and enjoyable.

Before real estate, Luke played college basketball and earned his degree from Michigan State University, which led him to an 8-year career in packaging engineering. That experience sharpened his skills in attention to detail, clear communication, and follow-through which are qualities he carries into every client relationship.

When he's not working with clients, you can usually find Luke soaking up Northern Michigan with his family on Elk Lake, coaching high school basketball, or giving back to the community that shaped him.

At the end of the day, Luke is passionate about helping others discover their place here and making sure the next generation can enjoy all that Northern Michigan has to offer.